CASE STUDY:

Scaling Collibra’s Workforce and Transforming Employer Brand for Growth

OnDemand Recruiting & Employer Brand Strategy Consulting Services


About Proactive Talent:

Proactive Talent is a leading talent acquisition and employer branding consulting firm, committed to revolutionizing how companies attract, hire, and retain top talent. Founded in 2015, we operate with a modern, on-demand consulting model designed to give businesses the flexibility and expertise they need to thrive in today’s dynamic talent market.

At Proactive Talent, we partner with some of the world’s most innovative and fastest-growing companies, from industry giants like General Electric, Boston Consulting Group, and Siemens Energy to trailblazing startups like Calendly, Discord, and Gong.io. Our holistic and collaborative approach to talent acquisition support as well as our industry partnerships enable us to provide tailored solutions, combining cutting-edge technologies with strategic recruiting practices that are aligned with each client’s unique goals and needs.
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About Collibra:

Collibra is a leading data intelligence company that empowers organizations to understand, manage, and unlock the value of their data. Through its innovative data catalog platform, Collibra helps businesses organize, govern, and ensure compliance with their data assets, enabling data-driven decision-making. Headquartered in New York City, Collibra supports enterprises across industries in making sense of their data and driving operational success..  

Overview

Overview:

Collibra, a leading data catalog platform, was undergoing rapid growth and needed to scale its workforce to meet increasing demands. In early 2021, Collibra engaged Proactive Talent to support their recruiting efforts through OnDemand Recruiting (ODR). As the partnership evolved, Collibra expanded the engagement to include a full Employer Brand (EB) redesign to better attract and retain top-tier talent in a competitive landscape.

Challenges Faced


  • Rapid Workforce Expansion: To support its operational growth, Collibra needed to quickly fill key roles, especially in IT and technical positions.
  • Weak Employer Brand: As Collibra grew, its employer brand needed strengthening to remain competitive in attracting top talent.
  • Limited Recruitment Resources: The internal recruitment team was stretched thin and required additional support to meet hiring goals efficiently.

Our Solutions


Proactive Talent took a comprehensive approach to address Collibra’s challenges by providing OnDemand Recruiting to rapidly source and hire top talent, and Employer Brand Consulting to enhance the company’s long-term talent acquisition strategy.

OnDemand Recruiting (ODR):

  • Proactive Talent deployed experienced recruiters who quickly integrated into Collibra’s team and culture, working closely with hiring managers to meet their specific needs.
  • A strategic requisition distribution process was implemented, ensuring roles were filled quickly and efficiently.
  • Within the first week of engagement, recruiters began filling positions and established direct communication with hiring managers, optimizing the hiring process​(Collibra Case Study).

Employer Brand (EB) Consulting:

  • Employer Brand Playbook: Proactive Talent developed a detailed Employer Brand Playbook to educate Collibra’s internal teams—recruiters, hiring managers, and leadership—on how to effectively activate and communicate their employer brand.
  • Careers Site Update: Collaborated with Collibra’s marketing team and design agency to refresh the careers site, including updates to the homepage and DEI page, ensuring alignment with the company’s core values and mission.
  • Design Recommendations: Provided layout and design recommendations to improve the careers site’s user experience and candidate engagement​(Collibra Case Study).


Employer Brand Strategy & Playbook

Proactive Talent Objective: Develop and standardize a client playbook with user-friendly, actionable tips and insights for employees, recruiters, and hiring managers to socialize and activate their employer brand. Moving forward, the playbooks will be customized for clients, yet a consistent and repeatable format.



TALENT COMPETITOR ANALYSIS

We reviewed 6 talent competitors of Postmates, researching their employer brand content (EVP, voice and tone, brand reach), community engagement, and design & UX. Based on these observations, we were able to begin ideating on how to make Postmates really stand out in this space and give them the competitive edge.


Results


  • Hiring Success: Proactive Talent’s recruiting team helped Collibra hire five key IT leadership team members within weeks, supporting the company’s rapid growth and over 22 engineering hires across the initial hiring engagement.
  • Improved Candidate Response Rates: The OnDemand Recruiting model delivered a 26.83% candidate response rate, demonstrating the success of a personalized, embedded recruiting approach.
  • Enhanced Employer Brand: The development of the Employer Brand Playbook and careers site refresh empowered Collibra’s internal teams to consistently communicate their employer brand, improving candidate attraction and engagement​.

Key Metrics:

  • 26.83% candidate response rate on sourced candidates.
  • 5 key IT leaders hires made within weeks
  • 22 key engineering hires with avg time to hire of 41 days
  • Comprehensive employer brand redesign, including a new EVP and Employer Brand playbook as well as an updated careers site.
Client Testimonial:

"The on-demand recruiting model is incredibly impactful as it allows us to onboard seasoned recruiters who feel like an integral part of the team. Proactive Talent not only helped us meet our hiring goals but also brought valuable insights into our employer brand strategy. Their partnership has been essential in building a talented, scalable IT team."
​— Collibra Talent Acquisition Leadership

Conclusion:

Through a combination of OnDemand Recruiting and Employer Branding services, Proactive Talent helped Collibra rapidly scale its workforce while simultaneously transforming its employer brand. The personalized recruiting approach resulted in faster, more efficient hires, while the employer brand overhaul provided a strong foundation for future talent acquisition efforts. By partnering with Proactive Talent, Collibra was able to achieve its hiring objectives and position itself as a top employer in the tech industry.

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